We can all agree that when Donald Trump refers to something as “fake news,” he is referring to a story, or a news agency, that is not complimentary to him. I am bemused by the number of his base that have grabbed onto the term. However, I can understand how Trump was able to grab hold of that particular bit of cultural zeitgeist and manipulate it for his own purposes.
When the Reagan administration, and the FCC, eliminated the Fairness Doctrine, it released broadcast news agencies from rules that required them to present differing viewpoints. All four sitting FCC commissioners were Republican, three appointed by Reagan and one by Nixon. Many people consider this deregulation to be the start of true party polarization in the United States.
This is combined with news organizations shifting their business models, starting in the late 1970’s, from accepting that news bureaus will run at a loss for a network. The new model of ‘infotainment’ was created where news could be presented in such a manner as to be entertaining to non-news audiences. Basically, this is the time of shifting to the concept of, “if it bleeds, it leads.”
Fox News grew from the changes made during this era of change. By the early 90’s, the environment was ripe for ‘infotainment’ to become propaganda. Opinion shows, masquerading as the news, became far more popular than the news itself.
As well as opinion shows, the news started becoming opinionated. To draw an audience, news began to be presented from a liberal, or a conservative, viewpoint. News was no longer dry reporting. Network anchors became celebrities themselves. And with these changes, came profits.
How can news remain objective when it becomes profit-driven? Part of those profits come from the advertisement dollars that come with Nielsen ratings? When a corporation is a news sponsor, what happens to investigatory journalism into the workings of said corporation?
Finally, the news abrogated its responsibility to its audiences to gain access. The days of hard-hitting journalism that takes a deep-dive into politics is gone. Politicians began trading access for good reporting.
Corruption was allowed to grow, and run rampant, because bad actors in the political arena no longer feared investigative journalism. Now, we started living in the world of corporate journalism. The same corporations that owned the news needed friendly politicians to help further corporate interests.
The corruption we have today comes from that marriage of corporations and the news. Corrupt politicians gave news corporations the sweetheart deals they needed, and in return, the news gave politicians the positive press they needed to remain in power.
Americans see this happening. Faith in the news was at an all-time low long before Trump began manipulating opinion. In fact, Trump’s ability to manipulate these feelings in society is what allows him to maintain a base that will never deviate from their love of him. When half of Americans admit they trust the news they get from comedy shows, like The Daily Show, that is a problem.
I have said it time and time again. Removing Trump is only the first thing we need to do to fix our country. No, the news is not fake, but we need to end the marriage between corporate interests and information.
